A Fitness Tracking Mobile App
Flex Further
Challenge
strategy
FlexFurther is a family and friends health tracking app for both iOS and Android. Currently, there is no messaging feature within the product. The company would like to integrate this capability into the app.
On average, user engagement is heavy for the first three weeks. It then drops off. Soon after, users delete the app. The goal is to design new messaging features that create sustained engagement.
01
ENGAGEMENT
Create the opportunity for users to message each other with health and fitness goals/achievements.
02
REPEAT USAGE
Create an integrated messaging experience throughout the product.
Discovery
hypothesis:
Stats and achievements are displayed on the user’s home screen. However, there is no mechanism to alert other members/groups or message others as progress and goals are met.
If family and friends can message individuals or the entire group at any point throughout the experience, engagement and repeat usage will increase.
Industry Leader Research
productive habit tracker:
-
Can join challenges along with hundred of other users
-
Challenges can be small or large tasks
-
Stats and progress charts are very clean and concise
-
Strong community element with active comment section
Action Item:
-
Visuals of successful task would provide motivational boost
map my run:
-
Social network that operates like Facebook
-
Can create a challenge with friends or join official challenges
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Can see winner and places on leaderboards
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Able to see and compare metrics with friends
Action Item:
-
Design clean UI to reduce the amount of menus
nike run club:
-
Social network that operates like Facebook
-
Can create or join events
-
Can view leaderboard stats
Action Item:
-
Revamp social feed features to be more robust and engaging
Design Approach
Wireframes
User Interviews
The first round of interviews were conducted in order to test lo-fi wireframes and understand pain points and behavior.
Testers who suggested
Push Notifications
Testers who suggested a
Dashboard Screen
Testers who suggested a
Monthly Progress Screen
Deliverables
High-Fidelity Mockups
After another round of testing, designs were tweaked and more features added so that engagement was integrated throughout the app.
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Daily quote that is encouraging to users
Dashboard for a quick overview of stats and schedule
Push Notification makes it easy to message or Like another user’s achievements
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Monthly progress gives user a macro view of achievements
Clear visuals
Gamification as a motivational factor
News Feed to drive traffic and repeat usage of app
Easily share News
Community building feature
Quick summary and easily accessible Notifications
Ability to organize contacts into groups
Ability to organize Social Feed according to preferences
Ability to chat with a group that will strengthen friendships
insight
01
Messaging and video calling provides the necessary encouragement for users to enthusiastically utilize the app.
02
Gamification is a huge motivational factor. Competitiveness will drive repeat usage.
03
Push Notifications help users to quickly acknowledge achievements and engage with other users.
04
Users appreciate design interaction that helps them successfully complete tasks.
reflection
FlexFurther endeavors to avoid the "out of sight, out of mind” user mentality. Users want to be a part of the process, but they also need prompts and reminders. The added features made engagement quick and frictionless. For example, a user may intend to congratulate another user when seeing their stats but forget to do so shortly thereafter. These integrated features allowed them to engage in-the-moment,
In the future, I would have liked to dive deeper into creating a Challenge aspect, similar to the feature in the Productive Habit Tracker app.