Aire Labs
Project Scaling Tools for the New Generation of Climate Innovators, Developers, and Fiinanciers
Aire Labs is a company on a mission to accelerate the deployment of climate positive technologies that will decarbonize our global economy faster and stabilize our climate.
Research conducted by Purpose Design Co. will help Aire Labs understand the intended user needs, preferences, pain points and behaviors of Project Developers to enable Aire Labs to develop solutions that enable acceleration of project delivery.
HOW MIGHT WE
01
Develop a Product Vision & Roadmap for an AI-enabled platform
02
Create a trusted and “can’t live without” platform for our core users
RESEARCH TEAM
Project Scope
Sarah Berchild
Team Lead
Duration: 8 weeks
UX Researchers
Rebecca Hathaway
Mon Cheri Medina
Jennie Ahn
Gaby Buitrago
Methods
Interviews
Affinity Mapping
Empathy Mapping
Personas
Tools
Miro
Figma
Zoom
Slack
GOALS
01
To understand the needs, preferences, and behaviors of each intended user group in the healthcare production industry through interviews and secondary research
02
To provide clear direction for the optimal user experience in a LLM interface for each target user group with affinity maps to aid in developing proto-personas
SYNTHESIS:
AFFINITY MAPPING
Roles & Workflow
Tools & Tech
Relationship Management
Information Sources
Magic Wand
Pain Points
Studies
Time
Management
Data
Education
Financial Risks
RESEARCH
CONCERNS
Define the spatial context and professional roles of Project Developers
Ascertain the range of challenges associated with Project Developer roles
Investigate how issues related to trust and financial management are navigated
Assess current tools and technologies
Gather actionable insights into Project Developers’ needs and desired advancements
8%
10%
Project
Developement
Information
Management
10%
Efficiency &
Optimization
12%
Regulatory
Measures
13%
Relationship Management
SYNTHESIS:
EMPATHY MAP
PERSONAS
Developing clean energy projects are time intensive.
There is a need for standardized processes.
Where I start is never where I end up.
01
Developers all expressed a level of frustration with the lack of standardization across processes in the industry. Some described the it as "ad-hoc" or "messy".
02
All participants agreed that there is a desire for a tool that efficiently simplifies everything in one standardized platform.
03
There is a frustration around the quality of the immense data and information to sift through. Specifically, there is a lack of accessibility to reliable and transparent data.
REFLECTION
Despite the range of skillsets and roles represented in the Project Developer space, we found a consistent level of dissatisfaction regarding tools, information access, and hesitancy towards current automated solutions.
This sentiment seems to contrast with the increasing demand and enhancement aspirations to existing tools.
For the next steps, the research team has to answer the most important question: is there enough insight gathered from these interviews to begin identifying high-value Jobs To Be Done. Furthermore, are there additional roles that could provide deeper perspective in order for Purpose Design to begin developing this product for Aire Labs?